Tsuruhara Shozo

Tiger Group

OUR STORY

Ours began with a standing sushi bar on Le Thanh Ton Street, created with a simple hope: to bring energy and optimism back to Saigon's Japanese Town after the pandemic.

Today, that vision has grown into Tiger Group: a family of Japanese dining concepts, from Standing Sushi Tiger to Omakase Tiger: a restaurant the internet lovingly describes as "the hardest omakase reservation in Saigon."

Welcome to TIGER WORLD.

CORE BRAND DNA

HAYAIFAST SERVICE

YASUIGOOD FOOD VALUE

UMAISERIOUSLY TASTY

GOOD SUSHI. MADE FAST. PRICED RIGHT. AND ENJOYED WITHOUT RULES.

OUR VALUE

OUR PHILOSOPHY

Koufuku (幸福) means bringing happiness and a sense of fulfillment.

Through sushi, we hope to bring Koufuku to every guest through moments of joy, connection, and memorable dining experiences across Vietnam.

OUR VISION

To shape the future of sushi culture in Vietnam and become the country's most beloved sushi brand.

OUR MISSION

To create a new dining culture by blending the traditions of Japanese sushi with the spirit of Vietnam.

To respect and celebrate local culture, values, and ways of dining.

To make sushi approachable, welcoming, and accessible to more people.

To share the beauty of Japanese food culture through thoughtful spaces, warm hospitality, fair pricing, and memorable dining experiences.

OUR JOURNEY